I first fell in love with craft beer when I lived in Tampa, FL. After long nights working in hospitality we couldn’t go to a bar because everything was closed by then. So a good friend and I would collect really good beer and share them as well as the trials and tribulations of the day. It felt great to have a drink and get lost in great conversation. It also helped that we lived in Tampa, FL that had an explosion of excellent beer.
In 2014 my wife, Lisa, and I decided to move to her home town of Chelmsford, MA to start planting our roots for our budding family. The schools are great, her family is here, and I quickly found that this is the land of opportunity if you work hard and do right by others. That same year I became Bar Manager for one of the busiest bars in Tyngsboro, MA and the highest volume in bar sales for Smokey Bones Bar and Fire Grill. This was a crash course for liquor, beer, wine, and business to say the least. But once again I fell in love. My favorite part of the job was educating patrons on the products and getting them to love something that they might not have tried on their own. I pride myself on staff training and having fun while working hard. The bar staff was amazing and together we earned a wall full of 100% Bar Integrity shops.
Later that same year I took on the role of Regional Bar Specialist in which I would also be accountable for the successes and failures of the other bars in New England. Dually, I moved to managing the Bar at a new location in Peabody, MA. This is when I really got to spread my craft beer wings, and it was glorious. It was amazing to watch people, that didn’t normally drink beer, get so excited to see what was on tap next.
Although the restaurant business was a great learning experience, I found myself only in love with the bar. Unfortunately, there’s a lot more that goes into managing a bar in a restaurant. It wasn’t long after I realized this that Joe Ready had reached out to me about opening a liquor store. It was one of those once in a life time opportunities and I wasn’t about to refuse. Liquor, beer, and wine can be very simple, very artistic, or anywhere in between. There is an abundance to explore and it’s only getting better. This is the journey I want to take the willing on. Cocktails can make conversation much easier and more fruitful. We all know it can make parties and entertaining more exciting. I would be a fool to turn a blind eye to the negative sides. But I strongly believe that through education it becomes less about becoming intoxicated and more about appreciating what someone has created and is proud of.
Craft Beer House and Premium Liquors is a new and exciting adventure. I encourage anyone and everyone to take the journey with me. Let’s build a life worth toasting to. Cheers!
My life has centered on entrepreneurship from an early age. I’ve always loved taking the impossible and making it a reality. It’s the reason that I continue to dream big, work hard and create new opportunities from nothing. My focus has always been on local community based business where you have the unique opportunity to serve your community.
I grew to love craft beer for many of the reasons I love being an entrepreneur. The brewers are hardworking people just trying to make an honest living from selling a custom made beer brewed with love and dedication. They experiment each day with new yeast strands, hop variations, barrel aging, fermentation processes, fruit integration and so much more! At the end of the day, they’re left with a beautiful pint of delicious beer and most likely a fermenter to clean. Unlike the corporate conglomerates, they still need to roll up their sleeves and go out sell that beer. We know that being a small business owner is not for the faint of heart and it takes a lot hard work and late nights to produce the very best.
Kenny and I started Vinal Square Craft Beer House and Premium Liquors with the mission of building a unique operation that could help small farmer brewers sell their custom made products. We want to be a champion for local craft brewers by understanding their product lines and helping customers identify good local alternatives. We encourage our patrons to go to their small breweries and check out the operations. Each brewery and master brewer has a unique story about how they started and what brought them to their humble beginnings. We find once you’ve visited the operation the beer seems to taste even better. Supporting small farmer and micro brewers supports local communities and their affiliate partners, which is important to our overall local economy.
In addition to learning about craft beer, fine wines and premium liquors, I sell real estate. I own and operate Ready Real Estate in Chelmsford, MA and help buyers find the perfect home, sellers maximize their home sale value and develop and fix blighted properties. I also host a local Television Show named “Town Talk”, host a local radio show on 980 WCAP called “Ready Live” and guest host with Warren Shaw on “Saturday Morning Live” on 980 WCAP Radio on Saturday mornings.
However, the most important aspect of my life is my family. I’m a devoted husband to my wife Amy and we have four beautiful children. I’ve been blessed in so many ways and have much happiness to celebrate. I think Kenny said it best, “let’s build a life worth toasting to” ~ Cheers!
WHY IS IT NAMED VINAL and not VINYL?
The about us section would not be complete without answering the questions asked about us every day. Many outsiders often think we've spelled our store name wrong because of the siding product. However, North Chelmsford is centered on the intersection of 3A (Tyngsboro Road), RT 40 (Groton Road), Middlesex Street, Adams Street and Princeton Street. This intersection is known as Vinal Square, named after local World War I Private Alberton W. Vinal, who was killed in France. A stone monument is dedicated to him and Chelmsford's other World War I fatalities on the Square's common. We would like to thank our veterans for all they do for us. They have given the ultimate sacrifice so that we may enjoy our many freedoms. God bless those that protect the United States.